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Campbell Soup on the Big Money Menu

And the iconic food and beverage company could rise even more due to strong demand and a healthy dividend. But another likely reason is Big Money lifting the stock.

Big Money Likes Campbell Soup

So, what’s Big Money? Said simply, that’s when a stock goes up in price alongside chunky volumes. It’s indicative of institutions betting on the shares.

Smart money managers are always looking for the next hot stock. And Campbell Soup has many fundamental qualities that are attractive.

This sets up well for the stock going forward. But how the shares have been trading points to more upside. As I’ll show you, the Big Money has been consistent in the shares.

You see, fund managers are always looking to bet on the next outlier stocks…the best in class. They spend countless hours sizing up companies, reading reports, speaking to analysts…you name it. When they find a company firing on all cylinders, they pounce in a big way.

That’s why I’ve learned how critical it is to gauge Big Money demand for shares. To show you what I mean, have a look at all the Big Money signals CPB has made the last year. As sentiment has turned bearish, CPB has been bought up.

The last few weeks have seen Big Money activity too. Each green bar signals big trading volumes as the stock ramped in price:


In the last year, the stock attracted 10 Big Money buy signals. Generally speaking, recent green bars could mean more upside is ahead.

Now, let’s check out technical action grabbing my attention:

Outperformance is important for leading stocks.

Campbell Soup Fundamental Analysis

Next, it’s a good idea to check under the hood. Meaning, I want to make sure the fundamental story is strong too. As you can see, Campbell Soup has been growing earnings well and has a strong profit margin. Take a look:

  • 3-year EPS growth rate (+63.1%)

  • Profit margin (+11.9%)

Source: FactSet

Marrying great fundamentals with technically superior stocks is a winning recipe over the long-term.

In fact, CPB has been a top-rated stock at my research firm, MAPsignals, for years. That means the stock has buy pressure, strong technicals, and growing fundamentals. We have a ranking process that showcases stocks like this on a weekly basis.

CPB has a lot of qualities that are attracting Big Money, especially when steadiness is in high demand. It’s made the Top 20 report 49 times since 1990, with its first appearance on 04/02/1990…and gaining 718.6% since. The blue bars below show when Campbell Soup was a top pick:


It’s been a top stock in the consumer staples sector according to the MAPsignals process. I wouldn’t be surprised if CPB makes additional appearances in the years to come. Let’s tie this all together.

Campbell Soup Price Prediction

The Campbell Soup rally could have further to go. Big Money buying in the shares is signaling to take notice. Shares could be positioned for further upside, plus it pays a current dividend of more than 3.2%. Given the historical gains in share price and strong fundamentals, this stock could be worth a spot in a diversified portfolio.

Disclosure: the author holds no positions in CPB at the time of publication.

Learn more about the MAPsignals process here.


This article was originally posted on FX Empire