In another step towards mainstream adoption, Tezos has managed to grab a multi-year sponsorship contract with the new home of Cristiano Ronaldo. Although this isn’t the first sports deal the Tezos has closed, it is big enough to put Tezos at the front and center of crypto eventually.
Tezos Makes a Goal!
In a reveal from The Athletic yesterday, it was confirmed that Manchester United will soon be announcing their new partnership with the blockchain. In fact, as per the report, the football club has already even shot promotional materials at the club’s training center.
The deal which has been set at $27 million per year (£20 million) will have Tezos sponsor their training kit.
Not only this but as per the report, beyond the training kits, their collaboration may even extend to the web 3.0 and Metaverse which Manchester United aims to expand to.
As mentioned above, this is not Tezos’ first sports deal and will not be the last since it is gaining a footing in this industry.
Last year the Formula 1’s second most successful team ever, McLaren dropped the announcement of their NFTs. The McLaren Racing Collective build on the Tezos blockchain came after the racing team decided to make Tezos one of their sponsor across Formula 1, Indycar as well as Esports.
In addition to this in May last year, Red bull Racing Honda announced their partnership with Tezos under which the blockchain was responsible for building their first-ever NFTs.
Tezos Might Be Winning but Is XTZ Too?
While the blockchain is making strides, its token sadly is still dependent upon the broader market cues. This is why in over 9 days, the altcoin suffered a 65.99% fall over the last 3 months but at the same time recovered by 34.6% in the last 8 days.
Going forward, the coin could see a rise, since the Parabolic SAR is displaying an active uptrend, while the MACD is indicating rising bullishness as well which could lead to upward momentum for the altcoin.
This article was originally posted on FX Empire