Because current loyalty programs operate within closed systems, many of them don’t create loyalty as much as captivity. Blockchains make alternative systems possible, where both brands and consumers can share bigger pieces of a larger pie.
Ryan Wyatt discusses why consumer brands looking to jump into Web3 are flocking to his company.
The brains behind Starbucks Rewards, which now counts 60 million members worldwide, is back to design Starbucks Odyssey, a Web3 loyalty program. That's why Adam Brotman is one of CoinDesk’s Most Influential 2022.