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Members of Starbucks Odyssey, currently in beta, were able to purchase up to two “Stamps” from an edition of 2,000 featuring the brand’s iconic siren.
Because current loyalty programs operate within closed systems, many of them don’t create loyalty as much as captivity. Blockchains make alternative systems possible, where both brands and consumers can share bigger pieces of a larger pie.
Ryan Wyatt discusses why consumer brands looking to jump into Web3 are flocking to his company.