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Members of Starbucks Odyssey who had two unique stamps (NFTs) in their wallet were able to access a pre-sale before it opened to the rest of the beta group.
Members of Starbucks Odyssey, currently in beta, were able to purchase up to two “Stamps” from an edition of 2,000 featuring the brand’s iconic siren.
Because current loyalty programs operate within closed systems, many of them don’t create loyalty as much as captivity. Blockchains make alternative systems possible, where both brands and consumers can share bigger pieces of a larger pie.
Ryan Wyatt discusses why consumer brands looking to jump into Web3 are flocking to his company.
The brains behind Starbucks Rewards, which now counts 60 million members worldwide, is back to design Starbucks Odyssey, a Web3 loyalty program. That's why Adam Brotman is one of CoinDesk’s Most Influential 2022.
For companies looking to dip a toe into Web3 – or take a cannonball plunge – it can be difficult to know where to start. Underlying technologies such as protocols, wallets and exchanges are still nascent compared with existing financial systems. Web3 adoption has spiked over the past few years, but is still far behind the ubiquity of Web2.
Starbucks is to offer a non-fungible token (NFT)-based loyalty program with the blockchain technology provided by Polygon.
Bolthouse Farms aligns two powerhouse juice brands to propel Evolution Fresh forward and accelerate Bolthouse’s rapid growth trajectory Bolthouse Farms Bolthouse Farms is the No. 1 super-premium refrigerated beverage brand in the U.S. and one of the largest carrot suppliers to North American retailers. BAKERSFIELD, Calif., Aug. 01, 2022 (GLOBE NEWSWIRE) -- Bolthouse Farms has closed its acquisition of Evolution Fresh from Starbucks (NASDAQ: SBUX). The acquisition includes the brand, business, an