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Walmart Dives Into Metaverse With Launches in Roblox

Joe Raedle

Retail giant Walmart (WMT) is allowing consumers to experience the metaverse through the launch of two new experiences in gaming platform Roblox. The move comes after Walmart filed seven trademarks at the end of December that signaled its plans to make and sell virtual goods in the metaverse.

Walmart has created two experiences, one called Walmart Land and the other Walmart’s Universe of Play, according to a statement Monday. Walmart Land will include a virtual merchandise store, while Universe of Play contains various toy worlds and games.

“Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there,” William White, Walmart U.S.’ chief marketing officer, said in the statement. “So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play,” he added.

Read more: Walmart Preparing a Metaverse Push, Trademark Filings Show