The Kroger Co. (KR)

Kroger Precision Marketing (KPM) Activates Omnichannel Inventory Through Magnite

Collaboration around Kroger’s Retail Media Network Will Focus on CTV and Online VideoNEW YORK, Sept. 13, 2022 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected as one of the inaugural CTV platforms to support The Kroger Co.'s (NYSE: KR) retail media advertising business, Kroger Precision Marketing (KPM). Working with Magnite, KPM will enable its first party data packaged with premium omnichannel invent