When I meet Daniella Loftus at an Instagram-friendly coffee shop in New York City’s SoHo neighborhood during the middle of the massive NFT.NYC conference, she lets me know first that she’s not drinking this week. Instead, the digital fashion influencer, and founder/CEO of a Web3 digital fashion startup is in New York to network and grow her business, which sits at the intersection of fashion and crypto. Speak with Loftus and you’ll find out that digital fashion can be broken down into three categories: IRL, ORL and URL.
That said, “We don’t want for someone to spill coffee and have all the DAO members vote for who cleans it up.”
The coffee chain says its digital collectibles will likely be chain-agnostic and come with benefits tied to its physical locations.